Social Media Optimization Services
Esoteric Labs leads clients through the process of leveraging the social media dynamic for brand promotion and recognition. Social communities are niche based with unique user personalities. We determine where your targeted audience ‘lives’ on-line, how they behave, and what influences them. We then work closely with our clients to develop and launch innovative and effective on-line content that integrates with these audiences. From blogs to podcasts, and RSS feeds to text messaging, we have the experience and creative talent to design the most effective format for your message.
What Can You do with Social Media Marketing?
- Create pages that provide links back to your site (for both traffic and link popularity)
- Create pages that will rank well in the search engines for low-moderately competitive terms/phrases
- Build profiles on sites that can attract links, attention and contacts from other members
- Contribute to the growth and value of social media sites
Rohit Bhargava was credited with inventing the term SMO.
“The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.â€
Rules/Guidelines for SMO
- Increase your linkability
- Make tagging and bookmarking easy
- Reward inbound links
- Help your content travel
- Encourage the mashup
- Be a User Resource, even if it doesn’t help you
- Reward helpful and valuable users
- Participate
- Know how to target your audience
- Create content
- Be real
- Don’t forget your roots, be humble
- Don’t be afraid to try new things, stay fresh
- Develop a SMO strategy
- Choose your SMO tactics wisely
- Make SMO part of your process and best practices
Rohit Bhargava goes on to say: “Here are a few thoughts on what the secrets behind the growing popularity of SMO might be:
- SMO connects search marketing to social media. Over the past few years, search marketing has been the darling of the interactive marketing community, with more and more time and sessions at just about every online marketing event dedicated to search. Yet recently, the new darling of this same community is social media and viral/wom marketing. SMO bridges the gap between the two, and so far has been primarily driven by those in the search marketing community.
- SMO is about optimization. Part of the reason why SEO is so popular is that is focuses on a site or blog that already exists. For many organizations or individuals, the concept of SEO offers an attractive alternative to conducting a redesign, rebranding, or more hugely involving activities. Optimizing a site that already exists makes sense. SEO makes sense. SMO offers the same appeal.
- SMO is actionable. This could easily be first on the list, but all the initial discussions about SMO on several blogs were centered around “rules.” Though conversation has gotten much broader, the fact remains that there are tangible things that webmasters, bloggers and just about anyone else can do to implement SMO on their sites. This makes SMO a concept that can be easily understood and used by anyone who has a site online - and not just web marketing pros. “
Esoteric Labs has the ability to create networks on a mass scale. We can manage the whole process from start to finish; including building your own network developed for your very own niche demographic. Contact Esoteric Labs today to discuss how your business can leverage social networks to promote your brand.
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