SEO 2.0

Search Engine Placement:

A leader in Search Engine Optimization and Placement since 1996, the consultants of Esoteric Labs offer cutting edge search engine marketing and placement solutions including Organic Search Engine Optimization, Link Building, Pay-Per-Click Management, Site Analytics, Conversion Analysis, Statistical Business Intelligence Reporting Services and more.

Search Engine Optimization:

The objective of Search Engine Optimization (SEO) is to achieve high natural search engine placement for relevant keywords or keyword phrases.

Many companies describe Search Engine Optimization (SEO) as a process that aligns a website’s code and content with strategic keyword phrase targeting, ultimately assisting a search engine algorithm in understanding a website’s keyword focus. This is an extremely one dimensional view.

Search Engine Submission:

We do not submit sites to any of the major search engines. We prefer to have the search engines find your site. Esoteric Labs has a propriartity process to have the searh engines stumble upon your site naturally. Thru our years of experience, we have developed proven methodologies that will give you the power to outdistance your competition.

Link Building Campaigns Include:

* Directory Submissions
* Text Link Advertising
* Social Network Integration
* Social Bookmark Integration
* Blog Reviews
* Online Press Release Distributions

Many search engines determine the value of website based on the number and quality of other websites linking to it. Further defining the quality of a website may be determined by several factors including the age of a site, relevance of the site material, and (using the same factors), the amount of credible links which point to that site.

This structuring is commonly referred to as Link Popularity and the process of improving link popularity is referred to as Link Building. Other than Search Engine Optimization, there is probably no other more significant factor in the ranking of a website than Link Popularity.

This entry was posted on Wednesday, February 22nd, 2006 at 11:05 pm and is filed under Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.