SEO 2.0

A German SEO Company called Sistrix finished a huge research on over 10,000 random keywords and for every keyword, they analyzed the top 100 search results (that’s a total of 1,000,000 analyzed pages).   Let’s summarize their findings:

1 ) For ranking high in Google search results, keywords in the “title tag” seem to be very important. The same keywords have to be mentioned in the “body tag” although the “title tag” seems to be much more important.

2 ) Keywords in H2,H3,H4,H5,H6 headline tags seem to have an influence on search engine rankings while keywords in a H1 headline tag don’t have an effect on the rankings.

3 ) Also “bold” or “strong” written keywords seem to have a slight effect on rankings.

4 ) Websites that used their targeted keyword also as the name of images and as Alt-text of an image, ranked higher than websites that gave their images random names and random Alt-text.

5 ) Websites that have a keyword inside the domain name usually rank higher than websites that don’t include keywords in the domain name.

6 ) The file size of a website seems to influence the rankings. Websites with a smaller file size tend to rank higher than “heavy” websites.

7 ) Web pages that use only a few parameters in their url’s (something like id?=abc) seem to rank higher than websites using a lot of parameters.

8 ) Inbound links and Pagerank of course, have a big influence on search engine rankings. An interesting statistic is that the first page for a given keyword has 4 times as many links as result number 11 (the first result on the second page)

This entry was posted on Monday, November 26th, 2007 at 2:51 am and is filed under Link Building Strategies, Search Engine Optimization, Variety Articles. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.