Ahhh… to begin an SEO linking campaign. The biggest pain in the butt is… “where the HELL to begin?” Also, lately, getting inbound links has become more about what you can afford than the value of your site. Welcome to the SEO Industrial Complex. All bitchin’ aside, here are the types of links there are to be had in order of importance (and lack thereof). You’re gonna need to bookmark this one. Just start at the top and work your way down… methodically study all 7 (what is it with all the 7s lately?) Read the rest of this entry »

Latent Semantic Analysis (LSA) is a theory and method for extracting and representing the contextual-usage meaning of words by statistical computations applied to a large corpus of text (Landauer and Dumais, 1997). The underlying idea is that the aggregate of all the word contexts in which a given word does and does not appear provides a set of mutual constraints that largely determines the similarity of meaning of words and sets of words to each other. Read the rest of this entry »

We’ve all used them; keyword suggestion tools. And that’s the problem. If you are basing your keyword strategy solely on these tools, then you’ll have the same keyword strategy everyone else does who is targeting your niche.

Keyword selection is single most important step in implementing a search engine optimization strategy… no, make that content strategy… no make that link building strategy. No, wait! Keyword selection is the single most important aspect of your website. Whatever your niche, the words you use are the key elements for which people find your site, stay on your site and purchase from your site. Read the rest of this entry »

There are Black SEO methods and there are White Hat SEO methods. Why they are called that way have a lot to do with the good and the bad; and sometimes the consequences can be ugly.

Black Hat SEO methods are generally the best way to ensure your site gets nixed by the search engines. **In fact, if you would like your site to be ranked right up there with the Black Hat giants such as BMW and RICHO in Germany, go ahead and blatantly use some of the available Black Hat SEO methods available. Read the rest of this entry »

There are many ways to go about managing your Search Engine Optimization campaigns. Do yourself a favor and bookmark this page now. From link building to keyword density and from Search Engine Marketing to On-Page Optimization, the work of an SEO enthusiast is ever evolving. Since many people are managing their own SEO campaigns instead of hiring a Search Engine Optimization Company, we wanted to put together a list of some of the most valuable Free Search Engine Optimization Tools we’ve come across. Read the rest of this entry »

There are the explicit rules for writing successful email messages when you’re marketing a product or service with email. The average American is exposed to 30,000 ad messages a day. How are you as an email marketer supposed to “break thru” the clutter in order to get your message heard? Here are the guidelines to help you bread free from the “noise.” Read the rest of this entry »

People are finding their fortune on the Internet (or at least are trying) by creating their own websites. You may even be one of them. But it takes more than a website to make money on the Internet; you have to have people visit your website, and I mean A LOT of people. Read the rest of this entry »

If you have managed to create a website, you probably are aware of the how’s of site optimization. You probably know what a keyword is, what keyword density stands for, and all that. But not everybody knows the proper ways to optimize a site. For how can anybody be at the top of the heap if everybody knows the keyword strategies to optimize sites? Well, to get you on top, here are the best keyword strategies to optimize your site. Read the rest of this entry »

Have you ever tried building your own link structured website but failed to make it a success? Do you ever wish that there was a simpler way to ensure that your link structured website would be advantageous to others and yourself? Lucky for you, there is an easier way to do it. Read the rest of this entry »

One of the more potentially advantageous yet wholly underused areas for optimization is in image search engines. Yet while site owners and merchants are more often seeing their images show up in the regular search results, few have come to understand the benefits of image search optimization. And for professional optimizers, it requires a much broader understanding and specialization over what traditional search allows. Read the rest of this entry »