Social Bookmark Marketing Integration
What was once considered a strange little “widget” for bloggers is rapidly maturing into the next generation of search - welcome to Web 2.0. Today, millions of people are abandoning traditional search engines and directories in favor of social bookmarking services. Unless you have a solid understanding of the social bookmarking phenomena. Not only are you missing these people now, every minute more users are wandering away from the “old ways” and are joining them. Social bookmarking is changing the way people use the web.
A study published by the nonprofit Pew Internet & American Life Project in early 2005 showed that close to half of respondents only use search engines a few times a week and two-thirds “could walk away from search engines without upsetting their lives very much.”
Another Pew study in January 2006 showed that 34 percent of respondents said the Internet helped them find advice and support from other people and concluded that: “The Internet helps build social capital. … The Internet supports social networks.”
This new user-driven means of categorizing and ranking resources is fluid, flexible, non-hierarchical, democratic and GROWING. It defies our usual expectations about how people can find us and our offers online.
Those who “get it” will undoubtedly prosper. Those who don’t might just find themselves expending more and more effort competing for a shrinking portion of the search engine pie.
What is social bookmarking and tagging?
Social bookmarking and tagging sites like del.icio.us, Digg, Technorati and some aspects of Wikipedia allow anyone to “bookmark” their favorite sites and share these sites with the public. You can see “Technorati Tags” at the bottom of this page.
How does this help sell my products or increase my ranking?
The more people who add bookmarks to your site and make their bookmarks public contribute to your site’s inbound link popularity. By adding a social bookmark that points to your Web site, you are in fact adding a link that points to your Web site from their Web site. A Web site with a high rank is now linking to your Web site, which says nothing but good things to a search engine.
Imagine all the people who read your articles and decide to “bookmark” your site in their public profile of del.icio.us? What if you create a thoroughly annotated and properly tagged profile yourself? What if you link to that profile from your site and send all your customers a notice and invite them to create a profile and join your “bookmarks”? If done right, the effect can become viral.
Why Esoteric Labs?
Esoteric Labs has a network of accounts available for link building. Part of our service is to write and publish articles about your company thru press-releases, social bookmarking, user-generated news services and article distribution networks. Esoteric Labs can manage your long-term and short term bookmarking campaigns. You will see increased organic ranking and human traffic just like all of our clients.
Outsource or in-house, Esoteric Labs has a training manual available to clients in order to make this a part of their in-house marketing efforts. To learn more, contact us!
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