SEO 2.0 http://esotericlabs.com Esoteric Labs - Creating holistic SEO initiatives and successful marketing strategies. Fri, 30 May 2008 19:44:39 +0000 http://wordpress.org/?v=2.3.3 en Hillary Clinton is CLUELESS about Search Engine Optimiztion http://esotericlabs.com/search-engine-optimization-v2/hillary-clinton-is-clueless-about-search-engine-optimiztion.htm http://esotericlabs.com/search-engine-optimization-v2/hillary-clinton-is-clueless-about-search-engine-optimiztion.htm#comments Wed, 25 Jul 2007 04:19:38 +0000 esoteric http://esotericlabs.com/search-engine-optimization-v2/hillary-clinton-is-clueless-about-search-engine-optimiztion.htm Pardon the title. I just want to come up #1 for “Hillary Clinton is Clueless.” But for real folks… Come on candidates… you know that everything you say will be rehashed on a blog (hopefully this one) in just a strange, nefarious way. We understand you, the candidate, are little narcissist without thought of the little guy; even the little guy who is going to ruin your week by either posting private videos or surreal campaign moments that has you, the candidate, looking about as dumb founded & bedazzled you decided to be… base on a FOCUS GROUP. (more…)

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]]> http://esotericlabs.com/search-engine-optimization-v2/hillary-clinton-is-clueless-about-search-engine-optimiztion.htm/feed 1 Million pages of SEO analysis http://esotericlabs.com/search-engine-optimization-v2/1-million-pages-of-seo-analysis.htm http://esotericlabs.com/search-engine-optimization-v2/1-million-pages-of-seo-analysis.htm#comments Mon, 26 Nov 2007 02:51:36 +0000 esoteric http://esotericlabs.com/search-engine-optimization-v2/1-million-pages-of-seo-analysis.htm A German SEO Company called Sistrix finished a huge research on over 10,000 random keywords and for every keyword, they analyzed the top 100 search results (that’s a total of 1,000,000 analyzed pages).   Let’s summarize their findings: (more…)

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]]> http://esotericlabs.com/search-engine-optimization-v2/1-million-pages-of-seo-analysis.htm/feed Search Engine Optimization - Profit thru Cloaking? http://esotericlabs.com/search-engine-optimization-v2/seo-cloaking.htm http://esotericlabs.com/search-engine-optimization-v2/seo-cloaking.htm#comments Sun, 11 Nov 2007 02:50:56 +0000 esoteric http://esotericlabs.com/search-engine-optimization-v2/seo-cloaking.htm Cloaking, Spoofing… what ever you want to call it; to SEO professionals, it means the same thing. Cloaking is the practice of showing different content to search engines than what you show to your users. When a regular user click into your site, the site’s normal page is shown. However, when a search engine spider makes the same page request, a special page that has been created for the engine is returned. The normal page is hidden from the search engine. This is cloaking. (more…)

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]]> http://esotericlabs.com/search-engine-optimization-v2/seo-cloaking.htm/feed The 6 Pages your Storefront Must Have for SEO AND Conversion http://esotericlabs.com/search-engine-optimization-v2/pages-4-seo-conversion.htm http://esotericlabs.com/search-engine-optimization-v2/pages-4-seo-conversion.htm#comments Wed, 01 Aug 2007 03:38:00 +0000 esoteric http://esotericlabs.com/search-engine-optimization-v2/pages-4-seo-conversion.htm Okay. You may want to bookmark this post now. It seems that while everyone is preoccupied with keyword algorithms, inbound linking for SEO and the depth and breadth of their content, many people seem to be missing the boat on the fundamental information people need in order to purchase from an ecommerce site. So here it is. The 6 quintessential pages every ecommerce site MUST have for SEO AND Conversion!

(more…)

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]]> http://esotericlabs.com/search-engine-optimization-v2/pages-4-seo-conversion.htm/feed SEO Insight and Observations - A Business Guide http://esotericlabs.com/search-engine-optimization-v2/seo-insight-and-observations-a-business-guide.htm http://esotericlabs.com/search-engine-optimization-v2/seo-insight-and-observations-a-business-guide.htm#comments Mon, 10 Sep 2007 20:34:15 +0000 esoteric http://esotericlabs.com/search-engine-optimization-v2/seo-insight-and-observations-a-business-guide.htm It’s the quintessential question business leaders often ask: How can I increase the search engine ranking for my business? To get a good ranking on any major search engine, you have to make sure your Web site is “search-engine optimized.” Search engine optimization (SEO) just means your site is accessible to the search engines for indexing, visible to the search engine thru inbound links and follows a strategy that will allow all your efforts to work in harmony. (more…)

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]]> http://esotericlabs.com/search-engine-optimization-v2/seo-insight-and-observations-a-business-guide.htm/feed Google amends Webmaster Guidelines: “Excessive” added to SEO linking guidelines http://esotericlabs.com/search-engine-optimization-v2/google-amends-webmaster-guidelines-excessive-added-to-linking-guidelines.htm http://esotericlabs.com/search-engine-optimization-v2/google-amends-webmaster-guidelines-excessive-added-to-linking-guidelines.htm#comments Fri, 17 Aug 2007 06:25:45 +0000 esoteric http://esotericlabs.com/search-engine-optimization-v2/google-amends-webmaster-guidelines-excessive-added-to-linking-guidelines.htm As you probably have read in “Google to Webmasters: Reciprocal Linking will get you BANNED!” there has been quite a reaction to Google’s Webmaster Guidelines’ update regarding reciprocal linking for SEO as opposed to reciprocal linking for. The original guideline stated:

Examples of link schemes can include:
Link exchange and reciprocal links schemes (”Link to me and I’ll link to you.”)

In order to clear things up for everyone, it now reads…. (more…)

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]]> http://esotericlabs.com/search-engine-optimization-v2/google-amends-webmaster-guidelines-excessive-added-to-linking-guidelines.htm/feed Google to Webmasters: Reciprocal Linking will get you BANNED! http://esotericlabs.com/search-engine-optimization-v2/google-to-webmasters-reciprocal-linking-will-get-you-banned.htm http://esotericlabs.com/search-engine-optimization-v2/google-to-webmasters-reciprocal-linking-will-get-you-banned.htm#comments Thu, 09 Aug 2007 21:21:21 +0000 esoteric http://esotericlabs.com/search-engine-optimization-v2/google-to-webmasters-reciprocal-linking-will-get-you-banned.htm Amazing! You’re gonna want to bookmark this one. According to the new Google Webmaster Guidelines regarding Search Engine Optimization, “Web sites are no longer permitted to exchange links” which is one of the fundamental practices on the internet (which predates Google BTW). Do notice it explicitly states “Link to me and I’ll link to you” is Reciprocal Linking an activity that Google considers a “Link Scheme” that has a likelihood of getting you BANNED! (more…)

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]]> http://esotericlabs.com/search-engine-optimization-v2/google-to-webmasters-reciprocal-linking-will-get-you-banned.htm/feed 6 Steps for SEO’d Images and More Traffic http://esotericlabs.com/search-engine-optimization-v2/seo_optimized_images.htm http://esotericlabs.com/search-engine-optimization-v2/seo_optimized_images.htm#comments Sun, 08 Apr 2007 15:04:38 +0000 esoteric http://esotericlabs.com/search-engine-optimization-v2/seo_optimized_images.htm One of the more potentially advantageous yet wholly underused areas for optimization is in image search engines. Yet while site owners and merchants are more often seeing their images show up in the regular search results, few have come to understand the benefits of image search optimization. And for professional optimizers, it requires a much broader understanding and specialization over what traditional search allows. (more…)

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]]> http://esotericlabs.com/search-engine-optimization-v2/seo_optimized_images.htm/feed Top 5 Best Keyword Strategy “Best Practices” http://esotericlabs.com/search-engine-optimization-v2/seo-keyword-strategy.htm http://esotericlabs.com/search-engine-optimization-v2/seo-keyword-strategy.htm#comments Tue, 15 May 2007 20:40:52 +0000 esoteric http://esotericlabs.com/search-engine-optimization-v2/seo-keyword-strategy.htm If you have managed to create a website, you probably are aware of the how’s of site optimization. You probably know what a keyword is, what keyword density stands for, and all that. But not everybody knows the proper ways to optimize a site. For how can anybody be at the top of the heap if everybody knows the keyword strategies to optimize sites? Well, to get you on top, here are the best keyword strategies to optimize your site. (more…)

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]]> http://esotericlabs.com/search-engine-optimization-v2/seo-keyword-strategy.htm/feed 7 Quick Tips To Increasing Site Traffic http://esotericlabs.com/search-engine-optimization-v2/7-quick-tips-to-increasing-site-traffic.htm http://esotericlabs.com/search-engine-optimization-v2/7-quick-tips-to-increasing-site-traffic.htm#comments Mon, 21 May 2007 02:26:46 +0000 esoteric http://esotericlabs.com/search-engine-optimization-v2/7-quick-tips-to-increasing-site-traffic.htm People are finding their fortune on the Internet (or at least are trying) by creating their own websites. You may even be one of them. But it takes more than a website to make money on the Internet; you have to have people visit your website, and I mean A LOT of people. (more…)

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]]> http://esotericlabs.com/search-engine-optimization-v2/7-quick-tips-to-increasing-site-traffic.htm/feed The 6 Rules for Successful Email Marketing http://esotericlabs.com/variety-articles/the-6-rules-for-successful-email-marketing.htm http://esotericlabs.com/variety-articles/the-6-rules-for-successful-email-marketing.htm#comments Mon, 04 Jun 2007 15:21:47 +0000 esoteric http://esotericlabs.com/variety-articles/the-6-rules-for-successful-email-marketing.htm There are the explicit rules for writing successful email messages when you’re marketing a product or service with email. The average American is exposed to 30,000 ad messages a day. How are you as an email marketer supposed to “break thru” the clutter in order to get your message heard? Here are the guidelines to help you bread free from the “noise.” (more…)

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]]> http://esotericlabs.com/variety-articles/the-6-rules-for-successful-email-marketing.htm/feed 13 Best Free Search Engine Optimization Tools. http://esotericlabs.com/search-engine-optimization-v2/13-best-free-search-engine-optimization-tools.htm http://esotericlabs.com/search-engine-optimization-v2/13-best-free-search-engine-optimization-tools.htm#comments Tue, 05 Jun 2007 05:04:41 +0000 esoteric http://esotericlabs.com/search-engine-optimization-v2/13-best-free-search-engine-optimization-tools.htm There are many ways to go about managing your Search Engine Optimization campaigns. Do yourself a favor and bookmark this page now. From link building to keyword density and from Search Engine Marketing to On-Page Optimization, the work of an SEO enthusiast is ever evolving. Since many people are managing their own SEO campaigns instead of hiring a Search Engine Optimization Company, we wanted to put together a list of some of the most valuable Free Search Engine Optimization Tools we’ve come across. (more…)

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]]> http://esotericlabs.com/search-engine-optimization-v2/13-best-free-search-engine-optimization-tools.htm/feed “F” up your Website using Black Hat SEO http://esotericlabs.com/search-engine-optimization-v2/5-reasons-to-use-black-hat-seo-to-screw-up-your-site.htm http://esotericlabs.com/search-engine-optimization-v2/5-reasons-to-use-black-hat-seo-to-screw-up-your-site.htm#comments Thu, 07 Jun 2007 01:10:37 +0000 esoteric http://esotericlabs.com/search-engine-optimization-v2/5-reasons-to-use-black-hat-seo-to-screw-up-your-site.htm There are Black SEO methods and there are White Hat SEO methods. Why they are called that way have a lot to do with the good and the bad; and sometimes the consequences can be ugly.

Black Hat SEO methods are generally the best way to ensure your site gets nixed by the search engines. **In fact, if you would like your site to be ranked right up there with the Black Hat giants such as BMW and RICHO in Germany, go ahead and blatantly use some of the available Black Hat SEO methods available. (more…)

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]]> http://esotericlabs.com/search-engine-optimization-v2/5-reasons-to-use-black-hat-seo-to-screw-up-your-site.htm/feed SEO “Not-for-Idiots” Guide to Keyword Selection http://esotericlabs.com/search-engine-optimization-v2/the-not-for-idiots-guide-to-keyword-selection.htm http://esotericlabs.com/search-engine-optimization-v2/the-not-for-idiots-guide-to-keyword-selection.htm#comments Thu, 05 Jul 2007 15:52:04 +0000 esoteric http://esotericlabs.com/search-engine-optimization-v2/the-not-for-idiots-guide-to-keyword-selection.htm We’ve all used them; keyword suggestion tools. And that’s the problem. If you are basing your keyword strategy solely on these tools, then you’ll have the same keyword strategy everyone else does who is targeting your niche.

Keyword selection is single most important step in implementing a search engine optimization strategy… no, make that content strategy… no make that link building strategy. No, wait! Keyword selection is the single most important aspect of your website. Whatever your niche, the words you use are the key elements for which people find your site, stay on your site and purchase from your site. (more…)

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]]> http://esotericlabs.com/search-engine-optimization-v2/the-not-for-idiots-guide-to-keyword-selection.htm/feed Latent Semantic Analysis http://esotericlabs.com/search-engine-optimization-v2/latent-semantic-analysis.htm http://esotericlabs.com/search-engine-optimization-v2/latent-semantic-analysis.htm#comments Sat, 07 Jul 2007 02:57:59 +0000 esoteric http://esotericlabs.com/search-engine-optimization-v2/latent-semantic-analysis.htm Latent Semantic Analysis (LSA) is a theory and method for extracting and representing the contextual-usage meaning of words by statistical computations applied to a large corpus of text (Landauer and Dumais, 1997). The underlying idea is that the aggregate of all the word contexts in which a given word does and does not appear provides a set of mutual constraints that largely determines the similarity of meaning of words and sets of words to each other. (more…)

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]]> http://esotericlabs.com/search-engine-optimization-v2/latent-semantic-analysis.htm/feed Using SEO Linking Tactics to Out-Distance your Competition http://esotericlabs.com/search-engine-optimization-v2/using-in-bound-linking-tactics-to-out-distance-your-competition.htm http://esotericlabs.com/search-engine-optimization-v2/using-in-bound-linking-tactics-to-out-distance-your-competition.htm#comments Mon, 23 Jul 2007 02:49:08 +0000 esoteric http://esotericlabs.com/search-engine-optimization-v2/using-in-bound-linking-tactics-to-out-distance-your-competition.htm When talking with clients and other SEO rockstars, one of the most common questions is “how do you know which links will pass you the link juice and which ones will not?” If your success depends, even slightly, upon being found in the Search Engine Results Pages (SERPS) - then you’ll want to go ahead and bookmark this page now!More… (more…)

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]]> http://esotericlabs.com/search-engine-optimization-v2/using-in-bound-linking-tactics-to-out-distance-your-competition.htm/feed SEO is NOT an Internet Marketing Strategy! http://esotericlabs.com/search-engine-optimization-v2/seo-is-not-an-internet-marketing-strategy.htm http://esotericlabs.com/search-engine-optimization-v2/seo-is-not-an-internet-marketing-strategy.htm#comments Fri, 27 Jul 2007 18:28:14 +0000 esoteric http://esotericlabs.com/search-engine-optimization-v2/seo-is-not-an-internet-marketing-strategy.htm Eye-tracking studies reveal that web users will scan the results of the SERPS (search engine results pages) from top to bottom and left to right, looking for the site they deem most relevant. When people search for information on the internet, the top 3-5 search results are, more than likely, be the only pages visited. Part of the reason these sites are ranking highly in the search engines is due to the search keywords you used and their use in those sites. It goes to say that placement at or near the top of the rankings will increase the number of visitors to your website. This is only one of the “4 Ps of Marketing” - Positioning. More search engine traffic does not necessarily mean an increase in sales. SEO is NOT an Internet Marketing Strategy. (more…)

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]]> http://esotericlabs.com/search-engine-optimization-v2/seo-is-not-an-internet-marketing-strategy.htm/feed Drunken SEO Strategy - Cheers! http://esotericlabs.com/search-engine-optimization-v2/drunken-seo-strategy-cheers.htm http://esotericlabs.com/search-engine-optimization-v2/drunken-seo-strategy-cheers.htm#comments Sun, 29 Jul 2007 23:19:52 +0000 esoteric http://esotericlabs.com/search-engine-optimization-v2/drunken-seo-strategy-cheers.htm $h!T Damn Search Engine Optimization! You have spent many a late nite trying your best to search engine optimize your site to the top of Google’s rankings. It’s now driving you to drink. Drunken SEO strategy should not have anything to do with you drinking away the pain of yet another week of poor website sales due to the fact that nobody is able to find your site. (more…)

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]]> http://esotericlabs.com/search-engine-optimization-v2/drunken-seo-strategy-cheers.htm/feed Inbound Linking for SEO - Where the Hell to Begin? http://esotericlabs.com/inbound-link-popularity/inbound-linking-for-seo-where-the-hell-to-begin.htm http://esotericlabs.com/inbound-link-popularity/inbound-linking-for-seo-where-the-hell-to-begin.htm#comments Tue, 10 Jul 2007 03:48:14 +0000 esoteric http://esotericlabs.com/inbound-link-popularity/inbound-linking-for-seo-where-the-hell-to-begin.htm Ahhh… to begin an SEO linking campaign. The biggest pain in the butt is… “where the HELL to begin?” Also, lately, getting inbound links has become more about what you can afford than the value of your site. Welcome to the SEO Industrial Complex. All bitchin’ aside, here are the types of links there are to be had in order of importance (and lack thereof). You’re gonna need to bookmark this one. Just start at the top and work your way down… methodically study all 7 (what is it with all the 7s lately?) (more…)

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]]> http://esotericlabs.com/inbound-link-popularity/inbound-linking-for-seo-where-the-hell-to-begin.htm/feed Disclosure http://esotericlabs.com/about/disclosure http://esotericlabs.com/about/disclosure#comments Tue, 10 Jul 2007 05:16:30 +0000 steven http://esotericlabs.com/disclosure This blog is a collaborative blog written by a group of individuals. For questions about this blog, please contact Benck (info AT esotericlabs.com).

This blog accepts forms of cash advertising, sponsorship, paid insertions or other forms of compensation.

The compensation received may influence the advertising content, topics or posts made in this blog. That content, advertising space or post may not always be identified as paid or sponsored content.

The owner(s) of this blog is compensated to provide opinion on products, services, websites and various other topics. Even though the owner(s) of this blog receives compensation for our posts or advertisements, we always give our honest opinions, findings, beliefs, or experiences on those topics or products. The views and opinions expressed on this blog are purely the bloggers’ own. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider or party in question.

This blog does not contain any content which might present a conflict of interest.

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]]> http://esotericlabs.com/about/disclosure/feed About Esoteric Labs http://esotericlabs.com/about http://esotericlabs.com/about#comments Wed, 31 Dec 1969 17:00:00 +0000 steven Esoteric Labs is a newly formed, “boutique” style internet marketing laboratory exclusively catering to no more than 10 client businesses at a time. We are a group of specialists who have been executing successful SEO strategies since 1996. Our philosopy is centered around partnering with our client companies to produce results that are beyond what the typical Search Engine Marketing service allows.

Esoteric Labs was founded by George Benckenstein. His expertise in web marketing, design and functionality spans more than a decade, and he has developed software that was integral in successful, go-to-market execution for numerous internet companies. Before creating Esoteric Labs, George served as Online Marketing and eCommerce Directors for some of the nation’s largest online etailers. In some cases, his work has been able to help stimulate over 1000% growth in less than 3 years. Past affiliations include work with ad agencies producing print ad campaigns for companies such as BMC Software, Toyota, Saturn, Pirelli, AT&T, Coca Cola, Herman Miller, Hennessy and United Airlines as well as corporate annual reports for Continental, Steel Case, Texaco, and AT&T. George holds a BS in Communications from St.Edwards University and an MBA & MS in Marketing from the University of St. Thomas.

Disclosure:

This blog is a collaborative blog written by a group of individuals. For questions about this blog, please contact  Benck (info AT esotericlabs.com.

This blog accepts forms of cash advertising, sponsorship, paid insertions or other forms of compensation.

The compensation received may influence the advertising content, topics or posts made in this blog. That content, advertising space or post may not always be identified as paid or sponsored content.

The owner(s) of this blog is compensated to provide opinion on products, services, websites and various other topics. Even though the owner(s) of this blog receives compensation for our posts or advertisements, we always give our honest opinions, findings, beliefs, or experiences on those topics or products. The views and opinions expressed on this blog are purely the bloggers’ own. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider or party in question.

This blog does not contain any content which might present a conflict of interest.

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]]> http://esotericlabs.com/about/feed 5 Ways To Link Structure Success http://esotericlabs.com/inbound-link-popularity/5-ways-to-link-structure-success.htm http://esotericlabs.com/inbound-link-popularity/5-ways-to-link-structure-success.htm#comments Sun, 13 May 2007 15:21:35 +0000 esoteric http://esotericlabs.com/inbound-link-popularity/5-ways-to-link-structure-success.htm Have you ever tried building your own link structured website but failed to make it a success? Do you ever wish that there was a simpler way to ensure that your link structured website would be advantageous to others and yourself? Lucky for you, there is an easier way to do it. (more…)

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]]> http://esotericlabs.com/inbound-link-popularity/5-ways-to-link-structure-success.htm/feed Houston’s SEO company http://esotericlabs.com/about/home http://esotericlabs.com/about/home#comments Fri, 23 Feb 2007 20:12:58 +0000 steven http://esotericlabs.com/home/ Without the right search engine optimization, placement, and marketing campaign and the right goals, your website is nothing more than a fancy Internet brochure–something to put on the bottom of a business card and forget about. Internet marketing is not just about tweaking content and search engine submissions anymore. Welcome to Search Engine Optimization 2.0. Welcome to Esoteric Labs.

A Different Kind of Interactive Marketing Agency:

Esoteric Labs’ services are not for the average website. We are looking for client companies that are looking to be the best-of-breed in their industry. In today’s ultra competitive marketplace, an average search engine optimization company will leave you just that - average.

Esoteric Labs is a “boutique” style search engine marketing firm. We cater to no more than 10 client businesses at a time. Our philosopy is centered around partnering with our client companies to produce results that are beyond what the typical Search Engine Marketing service allows. Consider us your “in-house” search marketing department - ready to service you in ways that other agencies cannot.

Search Engine Placement:

A leader in Search Engine Optimization and Placement since 1996, the consultants of Esoteric Labs offer cutting edge search engine marketing and placement solutions including Organic Search Engine Optimization, Link Building, Pay-Per-Click Management, Social Media Optimization, Site Analytics, Conversion Analysis, Statistical Business Intelligence Reporting Services and more.

Search Engine Optimization:

The objective of Search Engine Optimization (SEO) is to achieve high natural search engine placement for relevant keywords or keyword phrases.

Many companies describe Search Engine Optimization (SEO) as a process that aligns a website’s code and content with strategic keyword phrase targeting, ultimately assisting a search engine algorithm in understanding a website’s keyword focus. This is an extremely one dimensional view. To deliver natural search engine placement, proper optimization includes client market research, website review and consultation, proper layout structuring, page ranking, search engine friendly coding, search engine friendly algorithmic patterns, keyword density structuring and external considerations such as xml feeds, ppc management and industry linking alliances.

Search Engine Submission:

We do not submit sites to any of the major search engines. We prefer to have the search engines find your site. Esoteric Labs has a propriartity process that helps the search engines stumble upon your site naturally. Thru our years of experience, we have developed proven methodologies that will give you the power to outdistance your competition.

Link Building Campaigns Include:

* Directory Submissions
* Text Link Advertising
* Social Network Integration
* Social Bookmark Integration
* Blog Reviews
* Online Press Release Distributions

Many search engines determine the value of website based on the number and quality of other websites linking to it. Further defining the quality of a website may be determined by several factors including the age of a site, relevance of the site material, and (using the same factors), the amount of credible links which point to that site.

This structuring is commonly referred to as Link Popularity and the process of improving link popularity is referred to as Link Building. Other than Search Engine Optimization, there is probably no other more significant factor in the ranking of a website than Link Popularity.

Contact Esoteric Labs

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]]> http://esotericlabs.com/about/home/feed Code of Ethics http://esotericlabs.com/about/code-of-ethics http://esotericlabs.com/about/code-of-ethics#comments Fri, 23 Feb 2007 19:59:07 +0000 steven http://esotericlabs.com/code-of-ethics/ Exclusivity: In the past, companies have come to us requesting we provide the same results as their competition. Our thought about this is, we would be doing a disservice to both clients. Therefore, Esoteric Labs will not accept new clients in competition with any client’s current contracted services. This not only protects our clients but we will not compete with ourselves. This is our policy - PERIOD!

Equality: All Esoteric Labs’ clients are treated equally.

Confidentiality: We have been in this business a long time. Esoteric Labs believes in full disclousure of ALL available ranking methods available - including methodologies some would call “black hat” SEO. Our team is effective at all forms of Search Engine Marketing - some of which are propriarity to Esoteric Labs. Some of the methods you may choose to employ in your Search Engine Marketing campaign are considered by some to be unfair. While some of these methods can be risky; depending on your company’s situation, you may choose to pursue these techniques. We do not place a judgement on these tactics and are more than willing to execute them for our clients. Due to the sensitive nature of some of these methodologies, Esoteric Labs will protect the confidentiality of our clients by creed. Our client list is un-published and sealed. We value your privacy like we value our own.

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  • No Esoteric Labs’ representative will present unreasonable claims to clients or inquiries.
  • We will not misrepresent our industry or the efforts it takes to produce results for our clients.
  • We will not misrepresent the services of our competitors or the results any competitor might produce for their clients.
  • We will never charge our clients for services not rendered.
  • We will never intentionally violate any copyright law nor will we knowingly infringe on any trademark.
  • Esoteric Labs’ representatives will always provide quality information to all inquiries.
  • Esoteric Labs will always provide the best quality search engine placement and maintenance services on the Internet.

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]]> http://esotericlabs.com/about/code-of-ethics/feed Search Engine Optimization http://esotericlabs.com/about/search-engine-optimization http://esotericlabs.com/about/search-engine-optimization#comments Fri, 23 Feb 2007 19:35:56 +0000 steven http://esotericlabs.com/test1/ If your business depends on visitors to your website and you don’t have an effective search engine marketing strategy then you are losing money. Esoteric Labs is a partner dedicated to the success of you and your business. Whether you select us as your Search Engine Marketing provider or someone else, we would like you to be equipped to select the internet marketing company that is best for you.

What is Search Engine Optimization?

Natural Search Engine Optimization (SEO) is the process of implementing cutting-edge methodologies that comply with the ever-changing rules established by the major search engines. These methodologies assist a website in demonstrating its relevance to the search engines for a pre-developed group of search terms. This demonstration of relevance increases a website’s rankings.

When executed properly, attaining high rankings in the major search engines including Google, Yahoo!, MSN, AOL, and Ask Jeeves, becomes the norm.

Esoteric Labs’ statistical analysis research determines which keyword phrases are most effective for your website, and will create the best conversion to action. Esoteric Labs uses this information when optimizing your website.

Search engines will drive a pre-qualified prospect to your website at the very moment they are searching for your product or service. Done right, our methodologies will also assist your company with online branding. Search engine marketing makes a great compliment to traditional marketing as well. Esoteric Labs is an experienced partner that will increase the “effectiveness-of-scale” of your company’s marketing plan.

Why Search Engine Optimization?

Natural Search Results receive 75% or more of the search-related click-through activity, versus 25% or less for sponsored results (Yahoo! Search Marketing/Google AdWords).

Research of SEO versus other online marketing methods has revealed the following, on a scale of 1 to 5, with 5 being the most effective:

  • Search Engine Positioning Services 4.75
  • Solicited or Opt-In Mail 3.06
  • Offline Advertising 3.01
  • Press Release 3.00
  • Banner Advertising 2.15
  • Discussion Forums 2.12
  • Sponsorships 2.01
  • Newsgroups 1.95
  • Strategic Linking 1.75
  • Spam 1.60

Why spend your marketing budget on Print, TV,or Radio if your company’s relevant search terms are not also found on the first page of the search engines’ results? Advertising a product or service “offline” will many times drive your intended customer to a search engine to research more about your product. If you’re not found, then you have just spent your advertising budget promoting your competition’s site.

Traffic from the search engines is pre-qualified. By pulling customers to your site versus pushing your message to them, you are effectively building positive brand value. The ROI in effective search engine marketing is the most powerful customer conversion method available online - PERIOD!

Contact us to start your Search Engine Optimization initiative!

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]]> http://esotericlabs.com/about/search-engine-optimization/feed Pay-Per-Click Strategy http://esotericlabs.com/about/pay-per-click-strategy http://esotericlabs.com/about/pay-per-click-strategy#comments Fri, 23 Feb 2007 19:43:13 +0000 steven http://esotericlabs.com/pay-per-click-strategy/ Pay per click (PPC) is an search engine marketing technique used on content networks, advertising networks, and search engines.

Advertisers bid on keywords and search terms they have determined to be most effective when their customers are looking for their type of product or service. For example, if an advertiser sells purple shoes, they would bid on the keyword phrase “purple shoes”, expecting a user would type those words in the search bar, see their ad, click on it and buy. These ads are called “sponsored links” or “sponsored ads” and appear next to and sometimes above the natural or organic results in a search engine. The advertiser pays only when the user clicks on the ad.

Why should you use our Pay Per Click PPC management services?

  • Fortune 500 companies with large budgets are throwing their money away starting up a pay per click PPC campaign without consulting a professional. These large companies take the rational that if they are spending a budget of “X” amount of money that they can double their traffic by doubling their pay per click (PPC) budget. Not true the return on investment is lower. More money spent with less clicks.
  • The fact is that most businesses, small and large do not focus on the true campaign objective. It is not just about search engine traffic; it is about customer conversions. How many businesses make money from traffic alone? It is their web site conversions or sales that drive revenue and build empires.
  • Large companies doing pay per click “out of site, out of mind” mentality. A pay per click campaign should be properly managed and tweaked several times a week to maximize a pay per click campaign’s return on investment (ROI).
  • A pay per click PPC campaign properly managed can lead to enhanced organic search engine optimization SEO benefits due to the feed back loop theory that states that the data mined from PPC can be funneled into the organic SEO effort.

Proven Pay-Per-Click Marketing Strategies:

All the automation in the world is useless to you without a pay per click advertising strategy that is based on knowledge, expertise and advice that comes from successfully managing PPC campaigns over many years. Esoteric Labs has an entire paid search marketing team that’s dedicated solely to managing your pay per click advertising campaign. Esoteric Labs is certified as a Google AdWords Qualified Company and has been managing PPC campaigns since their inception in 1999.

Our PPC Marketing Expertise includes campaigns with:

  • Google AdWords
  • Google Local AdWords
  • Yahoo! Search Marketing
  • Yahoo! Local Search Marketing
  • MSN adCenter & Local
  • BizRate.com / Shopzilla.com
  • Yahoo! Shopping
  • Shopping.com
  • Online Yellow Pages
  • Froogle

Our team manages the entire process for you, replacing guesswork with our time-proven methodologies. Through competitive, statistical and historical analysis, we target your company’s prime prospects thru behavioral and geographic profiling in order to give you the maximum return on your advertising dollar.

Contact us to begin your Pay-Per-Click marketing campaign!

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]]> http://esotericlabs.com/about/pay-per-click-strategy/feed Link Building Campaigns http://esotericlabs.com/about/link-building-campaigns http://esotericlabs.com/about/link-building-campaigns#comments Fri, 23 Feb 2007 19:42:14 +0000 steven http://esotericlabs.com/link-building-campaigns/ Link popularity plays an important role in the visibility of a web site among the top of the search results. Indeed, some search engines require at least one or more links coming to a web site, otherwise they will drop it from their index.

Link Popularity Services Include:

Link popularity is a measure of the quantity and quality of other web sites that link to a specific site on the World Wide Web. It is an example of the move by search engines towards off-the-page-criteria to determine quality content. In theory, off-the-page-criteria adds the aspect of impartiality to search engine rankings.

Search engines such as Google use special link algorithim analysis to “rank” web pages. Citations from other websites help to define a site’s reputation. The philosophy of link popularity is that important sites will attract many links. Content-poor sites will have difficulty attracting any links. Link popularity assumes that not all incoming links are equal, as an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. In other words, the quality of incoming links counts more than sheer numbers of them.

Google references PageRank Technology as follows:

PageRank performs an objective measurement of the importance of web pages by solving an equation of more than 500 million variables and 2 billion terms. Instead of counting direct links, PageRank interprets a link from Page A to Page B as a vote for Page B by Page A. PageRank then assesses a page’s importance by the number of votes it receives.

PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. Important pages receive a higher PageRank and appear at the top of the search results. Google’s technology uses the collective intelligence of the web to determine a page’s importance. There is no human involvement or manipulation of results, which is why users have come to trust Google as a source of objective information untainted by paid placement.

(source http://www.google.com/intl/en/corporate/tech.html)

Contact Esoteric Labs to begin your Link Building Campaign!

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]]> http://esotericlabs.com/about/link-building-campaigns/feed Tracking and Maintainence http://esotericlabs.com/about/tracking-and-maintainence http://esotericlabs.com/about/tracking-and-maintainence#comments Fri, 23 Feb 2007 19:43:49 +0000 steven http://esotericlabs.com/tracking-and-maintainence/ Whether your site is a simple lead generation site or a shopping/ecommerce site, you need to understand how well your site is working to achieve your business goals. Unfortunately if you do not have a web analytics service, it is very challenging to know how to improve your site to achieve your business goals. If your online marketing plan does not include a comprehensive tracking function then you not only don’t know what you need to know, you don’t know how to know what you need to know!

Why Esoteric Labs?

Esoteric Labs provides fully customized website analytics consulting and applies information derived from data to influence business decisions and website design. Esoteric Labs approaches website analytics from a strategic business perspective in order to statistically optimize your company’s online and offline ROI. At a minimum, you will know:

  • Number of visits
  • Number of unique visitors
  • Geographical data (by city, state, country) of each visitor
  • Content performance
  • Each of your pages’ bounce rates
  • Average time spent by visit
  • Average page views by visit
  • Conversion rates of all Search Engine Marketing efforts

Esoteric Labs uses the latest web analytics and technologies, as well as our own statistical processes, to make sure your search engine marketing campaign has maximum scale. Imagine being able to measure performance trends, customer behavior, as well as conversions by referral, geographic location, PPC keyword, organic search term and even email marketing campaign. Esoteric Labs 360 degree solutions will increase the effectivenes of:

The study of website analytics provides accurate information about how users are using a website, be that the areas they access the most, the products they purchase, the conversion rate from browser to active customer and finally - how users actually interact with your company’s online presence. Website analytics provides business intelligence that can assist in better strategic and tactical decision-making - resulting ultimately in a competitively driven, more successful website for your business.

Esoteric Labs’ robust analytics and statistics packages provide information and insight that will improve your ability to effectively anticipate the future and manage your business more strategically. Get to know your customer base, understand their habits, and then use that information to make important, informed online business decisions to give you the power to outdistance your competition.

Contact Esoteric Labs

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]]> http://esotericlabs.com/about/tracking-and-maintainence/feed Wallstreet Journal writes about the need for Search Engine Optimization. http://esotericlabs.com/search-engine-optimization-v2/wallstreet-journal-writes-about-the-need-for-search-engine-optimization.htm http://esotericlabs.com/search-engine-optimization-v2/wallstreet-journal-writes-about-the-need-for-search-engine-optimization.htm#comments Sun, 25 Mar 2007 06:09:31 +0000 esoteric http://esotericlabs.com/search-engine-optimization-v2/wallstreet-journal-writes-about-the-need-for-search-engine-optimization.htm Some entrepreneurs have built thriving businesses largely by getting search engines such as Google Inc.’s to direct customers to their Web sites. But what happens when the search engines suddenly start pointing consumers somewhere else? (more…)

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]]> http://esotericlabs.com/search-engine-optimization-v2/wallstreet-journal-writes-about-the-need-for-search-engine-optimization.htm/feed Social Media Optimization Services http://esotericlabs.com/social-network-marketing/social-media-optimization-services.htm http://esotericlabs.com/social-network-marketing/social-media-optimization-services.htm#comments Tue, 27 Feb 2007 05:03:03 +0000 esoteric http://esotericlabs.com/social-network-marketing/social-media-optimization-services.htm Esoteric Labs leads clients through the process of leveraging the social media dynamic for brand promotion and recognition. Social communities are niche based with unique user personalities. We determine where your targeted audience ‘lives’ on-line, how they behave, and what influences them. We then work closely with our clients to develop and launch innovative and effective on-line content that integrates with these audiences. From blogs to podcasts, and RSS feeds to text messaging, we have the experience and creative talent to design the most effective format for your message.

(more…)

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]]> http://esotericlabs.com/social-network-marketing/social-media-optimization-services.htm/feed Blog Reviews and Blog Advertising http://esotericlabs.com/inbound-link-popularity/blog-reviews-advertising.htm http://esotericlabs.com/inbound-link-popularity/blog-reviews-advertising.htm#comments Thu, 22 Feb 2007 17:34:57 +0000 esoteric http://esotericlabs.com/inbound-link-popularity/blog-reviews-advertising.htm The blogging movement on the Internet over the past few years has generated a massive amount of attention and for good reason. Viral messaging is spreading like, well, a virus; and trust and reputation continue to make or break companies seeking online success. The social networking and Web 2.0 population is discussing, reviewing, and endorsing products, services, and companies in all vertical markets including real estate, ecommerce, business to business services, software and technology, health concerns, media, politics, news, and more. (more…)

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]]> http://esotericlabs.com/inbound-link-popularity/blog-reviews-advertising.htm/feed Social Bookmark Marketing Integration http://esotericlabs.com/inbound-link-popularity/social-bookmark-marketing-services.htm http://esotericlabs.com/inbound-link-popularity/social-bookmark-marketing-services.htm#comments Wed, 21 Feb 2007 16:33:42 +0000 esoteric http://esotericlabs.com/inbound-link-popularity/social-bookmark-marketing-services.htm What was once considered a strange little “widget” for bloggers is rapidly maturing into the next generation of search - welcome to Web 2.0. Today, millions of people are abandoning traditional search engines and directories in favor of social bookmarking services. Unless you have a solid understanding of the social bookmarking phenomena. (more…)

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]]> http://esotericlabs.com/inbound-link-popularity/social-bookmark-marketing-services.htm/feed Esoteric Labs’ Text Link Advertising services http://esotericlabs.com/inbound-link-popularity/esoteric-labs-text-link-advertiting-services.htm http://esotericlabs.com/inbound-link-popularity/esoteric-labs-text-link-advertiting-services.htm#comments Sun, 26 Feb 2006 03:08:28 +0000 esoteric http://esotericlabs.com/inbound-link-popularity/esoteric-labs-text-link-advertiting-services.htm Esoteric Labs’ Text Link Advertising program has partnerships with some of the most popular websites on the Internet. These relevant links raise your natural search engine rankings by meeting the indexing demands of link relevancy and PageRank algorithms. These relevance algorithms “score” or rate sites by topic or search relevancy based on previously indexed websites similar in nature which link to you. By securing links on relevant websites you are helping to ensure your website will be included in that search engine database and ranked accordingly. (more…)

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]]> http://esotericlabs.com/inbound-link-popularity/esoteric-labs-text-link-advertiting-services.htm/feed Esoteric Labs http://esotericlabs.com/search-engine-optimization-v2/esoteric-labs.htm http://esotericlabs.com/search-engine-optimization-v2/esoteric-labs.htm#comments Wed, 22 Feb 2006 23:05:24 +0000 esoteric

Search Engine Placement:

A leader in Search Engine Optimization and Placement since 1996, the consultants of Esoteric Labs offer cutting edge search engine marketing and placement solutions including Organic Search Engine Optimization, Link Building, Pay-Per-Click Management, Site Analytics, Conversion Analysis, Statistical Business Intelligence Reporting Services and more.

Search Engine Optimization:

The objective of Search Engine Optimization (SEO) is to achieve high natural search engine placement for relevant keywords or keyword phrases.

Many companies describe Search Engine Optimization (SEO) as a process that aligns a website’s code and content with strategic keyword phrase targeting, ultimately assisting a search engine algorithm in understanding a website’s keyword focus. This is an extremely one dimensional view.

Search Engine Submission:

We do not submit sites to any of the major search engines. We prefer to have the search engines find your site. Esoteric Labs has a propriartity process to have the searh engines stumble upon your site naturally. Thru our years of experience, we have developed proven methodologies that will give you the power to outdistance your competition.

Link Building Campaigns Include:

* Directory Submissions
* Text Link Advertising
* Social Network Integration
* Social Bookmark Integration
* Blog Reviews
* Online Press Release Distributions

Many search engines determine the value of website based on the number and quality of other websites linking to it. Further defining the quality of a website may be determined by several factors including the age of a site, relevance of the site material, and (using the same factors), the amount of credible links which point to that site.

This structuring is commonly referred to as Link Popularity and the process of improving link popularity is referred to as Link Building. Other than Search Engine Optimization, there is probably no other more significant factor in the ranking of a website than Link Popularity.

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]]> http://esotericlabs.com/search-engine-optimization-v2/esoteric-labs.htm/feed New Mashups in the Social Network http://esotericlabs.com/variety-articles/new-mashups-in-the-social-network.htm http://esotericlabs.com/variety-articles/new-mashups-in-the-social-network.htm#comments Fri, 23 Mar 2007 17:49:07 +0000 esoteric http://esotericlabs.com/variety-articles/new-mashups-in-the-social-network.htm A new breed of Web-based data integration applications is sprouting up all across the Internet. Colloquially termed mashups, their popularity stems from the emphasis on interactive user participation and the monster-of-Frankenstein-like manner in which they aggregate and stitch together third-party data. The sprouting metaphor is a reasonable one; a mashup Web site is characterized by the way in which it spreads roots across the Web, drawing upon content and functionality retrieved from data sources that lay outside of its organizational boundaries. (more…)

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]]> http://esotericlabs.com/variety-articles/new-mashups-in-the-social-network.htm/feed Search Engine Optimization Glossary http://esotericlabs.com/search-engine-optimization-v2/search-engine-optimization-glossary.htm http://esotericlabs.com/search-engine-optimization-v2/search-engine-optimization-glossary.htm#comments Sun, 26 Feb 2006 04:51:32 +0000 esoteric http://esotericlabs.com/search-engine-optimization-v2/search-engine-optimization-glossary.htm We have put together a list of some of the main terms and definitions used by Search Engine Marketers. If you are wondering what some of the terms people are using mean - click to “Read On.” (more…)

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]]> http://esotericlabs.com/search-engine-optimization-v2/search-engine-optimization-glossary.htm/feed Increase inbound links on a mass-scale http://esotericlabs.com/inbound-link-popularity/increase-inbound-links-on-a-mass-scale.htm http://esotericlabs.com/inbound-link-popularity/increase-inbound-links-on-a-mass-scale.htm#comments Sat, 25 Feb 2006 06:49:09 +0000 esoteric http://esotericlabs.com/inbound-link-popularity/increase-inbound-links-on-a-mass-scale.htm Procuring inbound links to your website is essential if you want to achieve good search engine rankings. Search engine optimization has become so competitive that you now need hundreds or even thousands of links, and we have perfected the process. Using our Asia-based team, we can build a variety of mass links organically for the same price as a less reliable automated program. (more…)

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