Esoteric Labs - Creating holistic SEO initiatives and successful marketing strategies.
Okay. You may want to bookmark this post now. It seems that while everyone is preoccupied with keyword algorithms, inbound linking for SEO and the depth and breadth of their content, many people seem to be missing the boat on the fundamental information people need in order to purchase from an ecommerce site. So here it is. The 6 quintessential pages every ecommerce site MUST have for SEO AND Conversion!
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$h!T Damn Search Engine Optimization! You have spent many a late nite trying your best to search engine optimize your site to the top of Google’s rankings. It’s now driving you to drink. Drunken SEO strategy should not have anything to do with you drinking away the pain of yet another week of poor website sales due to the fact that nobody is able to find your site. (more…)
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Eye-tracking studies reveal that web users will scan the results of the SERPS (search engine results pages) from top to bottom and left to right, looking for the site they deem most relevant. When people search for information on the internet, the top 3-5 search results are, more than likely, be the only pages visited. Part of the reason these sites are ranking highly in the search engines is due to the search keywords you used and their use in those sites. It goes to say that placement at or near the top of the rankings will increase the number of visitors to your website. This is only one of the “4 Ps of Marketing” - Positioning. More search engine traffic does not necessarily mean an increase in sales. SEO is NOT an Internet Marketing Strategy. (more…)
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Pardon the title. I just want to come up #1 for “Hillary Clinton is Clueless.” But for real folks… Come on candidates… you know that everything you say will be rehashed on a blog (hopefully this one) in just a strange, nefarious way. We understand you, the candidate, are little narcissist without thought of the little guy; even the little guy who is going to ruin your week by either posting private videos or surreal campaign moments that has you, the candidate, looking about as dumb founded & bedazzled you decided to be… base on a FOCUS GROUP. (more…)
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