Esoteric Labs - Creating holistic SEO initiatives and successful marketing strategies.
A German SEO Company called Sistrix finished a huge research on over 10,000 random keywords and for every keyword, they analyzed the top 100 search results (that’s a total of 1,000,000 analyzed pages). Let’s summarize their findings: (more…)
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It’s the quintessential question business leaders often ask: How can I increase the search engine ranking for my business? To get a good ranking on any major search engine, you have to make sure your Web site is “search-engine optimized.” Search engine optimization (SEO) just means your site is accessible to the search engines for indexing, visible to the search engine thru inbound links and follows a strategy that will allow all your efforts to work in harmony. (more…)
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Amazing! You’re gonna want to bookmark this one. According to the new Google Webmaster Guidelines regarding Search Engine Optimization, “Web sites are no longer permitted to exchange links” which is one of the fundamental practices on the internet (which predates Google BTW). Do notice it explicitly states “Link to me and I’ll link to you” is Reciprocal Linking an activity that Google considers a “Link Scheme” that has a likelihood of getting you BANNED! (more…)
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Okay. You may want to bookmark this post now. It seems that while everyone is preoccupied with keyword algorithms, inbound linking for SEO and the depth and breadth of their content, many people seem to be missing the boat on the fundamental information people need in order to purchase from an ecommerce site. So here it is. The 6 quintessential pages every ecommerce site MUST have for SEO AND Conversion!
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$h!T Damn Search Engine Optimization! You have spent many a late nite trying your best to search engine optimize your site to the top of Google’s rankings. It’s now driving you to drink. Drunken SEO strategy should not have anything to do with you drinking away the pain of yet another week of poor website sales due to the fact that nobody is able to find your site. (more…)
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Pardon the title. I just want to come up #1 for “Hillary Clinton is Clueless.” But for real folks… Come on candidates… you know that everything you say will be rehashed on a blog (hopefully this one) in just a strange, nefarious way. We understand you, the candidate, are little narcissist without thought of the little guy; even the little guy who is going to ruin your week by either posting private videos or surreal campaign moments that has you, the candidate, looking about as dumb founded & bedazzled you decided to be… base on a FOCUS GROUP. (more…)
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Ahhh… to begin an SEO linking campaign. The biggest pain in the butt is… “where the HELL to begin?” Also, lately, getting inbound links has become more about what you can afford than the value of your site. Welcome to the SEO Industrial Complex. All bitchin’ aside, here are the types of links there are to be had in order of importance (and lack thereof). You’re gonna need to bookmark this one. Just start at the top and work your way down… methodically study all 7 (what is it with all the 7s lately?) (more…)
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Latent Semantic Analysis (LSA) is a theory and method for extracting and representing the contextual-usage meaning of words by statistical computations applied to a large corpus of text (Landauer and Dumais, 1997). The underlying idea is that the aggregate of all the word contexts in which a given word does and does not appear provides a set of mutual constraints that largely determines the similarity of meaning of words and sets of words to each other. (more…)
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There are Black SEO methods and there are White Hat SEO methods. Why they are called that way have a lot to do with the good and the bad; and sometimes the consequences can be ugly.
Black Hat SEO methods are generally the best way to ensure your site gets nixed by the search engines. **In fact, if you would like your site to be ranked right up there with the Black Hat giants such as BMW and RICHO in Germany, go ahead and blatantly use some of the available Black Hat SEO methods available. (more…)
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There are the explicit rules for writing successful email messages when you’re marketing a product or service with email. The average American is exposed to 30,000 ad messages a day. How are you as an email marketer supposed to “break thru” the clutter in order to get your message heard? Here are the guidelines to help you bread free from the “noise.” (more…)
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