Esoteric Labs - Creating holistic SEO initiatives and successful marketing strategies.
Latent Semantic Analysis (LSA) is a theory and method for extracting and representing the contextual-usage meaning of words by statistical computations applied to a large corpus of text (Landauer and Dumais, 1997). The underlying idea is that the aggregate of all the word contexts in which a given word does and does not appear provides a set of mutual constraints that largely determines the similarity of meaning of words and sets of words to each other. (more…)
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We’ve all used them; keyword suggestion tools. And that’s the problem. If you are basing your keyword strategy solely on these tools, then you’ll have the same keyword strategy everyone else does who is targeting your niche.
Keyword selection is single most important step in implementing a search engine optimization strategy… no, make that content strategy… no make that link building strategy. No, wait! Keyword selection is the single most important aspect of your website. Whatever your niche, the words you use are the key elements for which people find your site, stay on your site and purchase from your site. (more…)
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There are Black SEO methods and there are White Hat SEO methods. Why they are called that way have a lot to do with the good and the bad; and sometimes the consequences can be ugly.
Black Hat SEO methods are generally the best way to ensure your site gets nixed by the search engines. **In fact, if you would like your site to be ranked right up there with the Black Hat giants such as BMW and RICHO in Germany, go ahead and blatantly use some of the available Black Hat SEO methods available. (more…)
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There are many ways to go about managing your Search Engine Optimization campaigns. Do yourself a favor and bookmark this page now. From link building to keyword density and from Search Engine Marketing to On-Page Optimization, the work of an SEO enthusiast is ever evolving. Since many people are managing their own SEO campaigns instead of hiring a Search Engine Optimization Company, we wanted to put together a list of some of the most valuable Free Search Engine Optimization Tools we’ve come across. (more…)
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People are finding their fortune on the Internet (or at least are trying) by creating their own websites. You may even be one of them. But it takes more than a website to make money on the Internet; you have to have people visit your website, and I mean A LOT of people. (more…)
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If you have managed to create a website, you probably are aware of the how’s of site optimization. You probably know what a keyword is, what keyword density stands for, and all that. But not everybody knows the proper ways to optimize a site. For how can anybody be at the top of the heap if everybody knows the keyword strategies to optimize sites? Well, to get you on top, here are the best keyword strategies to optimize your site. (more…)
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One of the more potentially advantageous yet wholly underused areas for optimization is in image search engines. Yet while site owners and merchants are more often seeing their images show up in the regular search results, few have come to understand the benefits of image search optimization. And for professional optimizers, it requires a much broader understanding and specialization over what traditional search allows. (more…)
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Some entrepreneurs have built thriving businesses largely by getting search engines such as Google Inc.’s to direct customers to their Web sites. But what happens when the search engines suddenly start pointing consumers somewhere else? (more…)
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We have put together a list of some of the main terms and definitions used by Search Engine Marketers. If you are wondering what some of the terms people are using mean - click to “Read On.” (more…)
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A leader in Search Engine Optimization and Placement since 1996, the consultants of Esoteric Labs offer cutting edge search engine marketing and placement solutions including Organic Search Engine Optimization, Link Building, Pay-Per-Click Management, Site Analytics, Conversion Analysis, Statistical Business Intelligence Reporting Services and more.
The objective of Search Engine Optimization (SEO) is to achieve high natural search engine placement for relevant keywords or keyword phrases.
Many companies describe Search Engine Optimization (SEO) as a process that aligns a website’s code and content with strategic keyword phrase targeting, ultimately assisting a search engine algorithm in understanding a website’s keyword focus. This is an extremely one dimensional view.
We do not submit sites to any of the major search engines. We prefer to have the search engines find your site. Esoteric Labs has a propriartity process to have the searh engines stumble upon your site naturally. Thru our years of experience, we have developed proven methodologies that will give you the power to outdistance your competition.
* Directory Submissions
* Text Link Advertising
* Social Network Integration
* Social Bookmark Integration
* Blog Reviews
* Online Press Release Distributions
Many search engines determine the value of website based on the number and quality of other websites linking to it. Further defining the quality of a website may be determined by several factors including the age of a site, relevance of the site material, and (using the same factors), the amount of credible links which point to that site.
This structuring is commonly referred to as Link Popularity and the process of improving link popularity is referred to as Link Building. Other than Search Engine Optimization, there is probably no other more significant factor in the ranking of a website than Link Popularity.
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