SEO 2.0

A German SEO Company called Sistrix finished a huge research on over 10,000 random keywords and for every keyword, they analyzed the top 100 search results (that’s a total of 1,000,000 analyzed pages).   Let’s summarize their findings: (more…)

As you probably have read in “Google to Webmasters: Reciprocal Linking will get you BANNED!” there has been quite a reaction to Google’s Webmaster Guidelines’ update regarding reciprocal linking for SEO as opposed to reciprocal linking for. The original guideline stated:

In order to clear things up for everyone, it now reads…. (more…)

Amazing! You’re gonna want to bookmark this one. According to the new Google Webmaster Guidelines regarding Search Engine Optimization, “Web sites are no longer permitted to exchange links” which is one of the fundamental practices on the internet (which predates Google BTW). Do notice it explicitly states “Link to me and I’ll link to you” is Reciprocal Linking an activity that Google considers a “Link Scheme” that has a likelihood of getting you BANNED! (more…)

Eye-tracking studies reveal that web users will scan the results of the SERPS (search engine results pages) from top to bottom and left to right, looking for the site they deem most relevant. When people search for information on the internet, the top 3-5 search results are, more than likely, be the only pages visited. Part of the reason these sites are ranking highly in the search engines is due to the search keywords you used and their use in those sites. It goes to say that placement at or near the top of the rankings will increase the number of visitors to your website. This is only one of the “4 Ps of Marketing” - Positioning. More search engine traffic does not necessarily mean an increase in sales. SEO is NOT an Internet Marketing Strategy. (more…)

Ahhh… to begin an SEO linking campaign. The biggest pain in the butt is… “where the HELL to begin?” Also, lately, getting inbound links has become more about what you can afford than the value of your site. Welcome to the SEO Industrial Complex. All bitchin’ aside, here are the types of links there are to be had in order of importance (and lack thereof). You’re gonna need to bookmark this one. Just start at the top and work your way down… methodically study all 7 (what is it with all the 7s lately?) (more…)

We’ve all used them; keyword suggestion tools. And that’s the problem. If you are basing your keyword strategy solely on these tools, then you’ll have the same keyword strategy everyone else does who is targeting your niche.

Keyword selection is single most important step in implementing a search engine optimization strategy… no, make that content strategy… no make that link building strategy. No, wait! Keyword selection is the single most important aspect of your website. Whatever your niche, the words you use are the key elements for which people find your site, stay on your site and purchase from your site. (more…)

There are many ways to go about managing your Search Engine Optimization campaigns. Do yourself a favor and bookmark this page now. From link building to keyword density and from Search Engine Marketing to On-Page Optimization, the work of an SEO enthusiast is ever evolving. Since many people are managing their own SEO campaigns instead of hiring a Search Engine Optimization Company, we wanted to put together a list of some of the most valuable Free Search Engine Optimization Tools we’ve come across. (more…)

Have you ever tried building your own link structured website but failed to make it a success? Do you ever wish that there was a simpler way to ensure that your link structured website would be advantageous to others and yourself? Lucky for you, there is an easier way to do it. (more…)

The blogging movement on the Internet over the past few years has generated a massive amount of attention and for good reason. Viral messaging is spreading like, well, a virus; and trust and reputation continue to make or break companies seeking online success. The social networking and Web 2.0 population is discussing, reviewing, and endorsing products, services, and companies in all vertical markets including real estate, ecommerce, business to business services, software and technology, health concerns, media, politics, news, and more. (more…)

What was once considered a strange little “widget” for bloggers is rapidly maturing into the next generation of search - welcome to Web 2.0. Today, millions of people are abandoning traditional search engines and directories in favor of social bookmarking services. Unless you have a solid understanding of the social bookmarking phenomena. (more…)