Tracking and Maintainence
Whether your site is a simple lead generation site or a shopping/ecommerce site, you need to understand how well your site is working to achieve your business goals. Unfortunately if you do not have a web analytics service, it is very challenging to know how to improve your site to achieve your business goals. If your online marketing plan does not include a comprehensive tracking function then you not only don’t know what you need to know, you don’t know how to know what you need to know!
Why Esoteric Labs?
Esoteric Labs provides fully customized website analytics consulting and applies information derived from data to influence business decisions and website design. Esoteric Labs approaches website analytics from a strategic business perspective in order to statistically optimize your company’s online and offline ROI. At a minimum, you will know:
- Number of visits
- Number of unique visitors
- Geographical data (by city, state, country) of each visitor
- Content performance
- Each of your pages’ bounce rates
- Average time spent by visit
- Average page views by visit
- Conversion rates of all Search Engine Marketing efforts
Esoteric Labs uses the latest web analytics and technologies, as well as our own statistical processes, to make sure your search engine marketing campaign has maximum scale. Imagine being able to measure performance trends, customer behavior, as well as conversions by referral, geographic location, PPC keyword, organic search term and even email marketing campaign. Esoteric Labs 360 degree solutions will increase the effectivenes of:
The study of website analytics provides accurate information about how users are using a website, be that the areas they access the most, the products they purchase, the conversion rate from browser to active customer and finally - how users actually interact with your company’s online presence. Website analytics provides business intelligence that can assist in better strategic and tactical decision-making - resulting ultimately in a competitively driven, more successful website for your business.
Esoteric Labs’ robust analytics and statistics packages provide information and insight that will improve your ability to effectively anticipate the future and manage your business more strategically. Get to know your customer base, understand their habits, and then use that information to make important, informed online business decisions to give you the power to outdistance your competition.
Contact Esoteric Labs
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