Search Engine Optimization
If your business depends on visitors to your website and you don’t have an effective search engine marketing strategy then you are losing money. Esoteric Labs is a partner dedicated to the success of you and your business. Whether you select us as your Search Engine Marketing provider or someone else, we would like you to be equipped to select the internet marketing company that is best for you.
What is Search Engine Optimization?
Natural Search Engine Optimization (SEO) is the process of implementing cutting-edge methodologies that comply with the ever-changing rules established by the major search engines. These methodologies assist a website in demonstrating its relevance to the search engines for a pre-developed group of search terms. This demonstration of relevance increases a website’s rankings.
When executed properly, attaining high rankings in the major search engines including Google, Yahoo!, MSN, AOL, and Ask Jeeves, becomes the norm.
Esoteric Labs’ statistical analysis research determines which keyword phrases are most effective for your website, and will create the best conversion to action. Esoteric Labs uses this information when optimizing your website.
Search engines will drive a pre-qualified prospect to your website at the very moment they are searching for your product or service. Done right, our methodologies will also assist your company with online branding. Search engine marketing makes a great compliment to traditional marketing as well. Esoteric Labs is an experienced partner that will increase the “effectiveness-of-scale” of your company’s marketing plan.
Why Search Engine Optimization?
Natural Search Results receive 75% or more of the search-related click-through activity, versus 25% or less for sponsored results (Yahoo! Search Marketing/Google AdWords).
Research of SEO versus other online marketing methods has revealed the following, on a scale of 1 to 5, with 5 being the most effective:
- Search Engine Positioning Services 4.75
- Solicited or Opt-In Mail 3.06
- Offline Advertising 3.01
- Press Release 3.00
- Banner Advertising 2.15
- Discussion Forums 2.12
- Sponsorships 2.01
- Newsgroups 1.95
- Strategic Linking 1.75
- Spam 1.60
Why spend your marketing budget on Print, TV,or Radio if your company’s relevant search terms are not also found on the first page of the search engines’ results? Advertising a product or service “offline” will many times drive your intended customer to a search engine to research more about your product. If you’re not found, then you have just spent your advertising budget promoting your competition’s site.
Traffic from the search engines is pre-qualified. By pulling customers to your site versus pushing your message to them, you are effectively building positive brand value. The ROI in effective search engine marketing is the most powerful customer conversion method available online - PERIOD!
Contact us to start your Search Engine Optimization initiative!
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