SEO 2.0

Pay per click (PPC) is an search engine marketing technique used on content networks, advertising networks, and search engines.

Advertisers bid on keywords and search terms they have determined to be most effective when their customers are looking for their type of product or service. For example, if an advertiser sells purple shoes, they would bid on the keyword phrase “purple shoes”, expecting a user would type those words in the search bar, see their ad, click on it and buy. These ads are called “sponsored links” or “sponsored ads” and appear next to and sometimes above the natural or organic results in a search engine. The advertiser pays only when the user clicks on the ad.

Why should you use our Pay Per Click PPC management services?

• Fortune 500 companies with large budgets are throwing their money away starting up a pay per click PPC campaign without consulting a professional. These large companies take the rational that if they are spending a budget of “X” amount of money that they can double their traffic by doubling their pay per click (PPC) budget. Not true the return on investment is lower. More money spent with less clicks.
• The fact is that most businesses, small and large do not focus on the true campaign objective. It is not just about search engine traffic; it is about customer conversions. How many businesses make money from traffic alone? It is their web site conversions or sales that drive revenue and build empires.
• Large companies doing pay per click “out of site, out of mind” mentality. A pay per click campaign should be properly managed and tweaked several times a week to maximize a pay per click campaign’s return on investment (ROI).
• A pay per click PPC campaign properly managed can lead to enhanced organic search engine optimization SEO benefits due to the feed back loop theory that states that the data mined from PPC can be funneled into the organic SEO effort.

Proven Pay-Per-Click Marketing Strategies:

All the automation in the world is useless to you without a pay per click advertising strategy that is based on knowledge, expertise and advice that comes from successfully managing PPC campaigns over many years. Esoteric Labs has an entire paid search marketing team that’s dedicated solely to managing your pay per click advertising campaign. Esoteric Labs is certified as a Google AdWords Qualified Company and has been managing PPC campaigns since their inception in 1999.

Our PPC Marketing Expertise includes campaigns with:

• Google AdWords
• Google Local AdWords
• Yahoo! Search Marketing
• Yahoo! Local Search Marketing
• MSN adCenter & Local
• BizRate.com / Shopzilla.com
• Yahoo! Shopping
• Shopping.com
• Online Yellow Pages
• Froogle

Our team manages the entire process for you, replacing guesswork with our time-proven methodologies. Through competitive, statistical and historical analysis, we target your company’s prime prospects thru behavioral and geographic profiling in order to give you the maximum return on your advertising dollar.

Contact us to begin your Pay-Per-Click marketing campaign!