Link Building Campaigns
Link popularity plays an important role in the visibility of a web site among the top of the search results. Indeed, some search engines require at least one or more links coming to a web site, otherwise they will drop it from their index.
Link Popularity Services Include:
- Directory Submissions
- Text Link Advertising
- Social Network Integration
- Social Bookmark Integration
- Blog Reviews
- Online Press Release Distributions
Link popularity is a measure of the quantity and quality of other web sites that link to a specific site on the World Wide Web. It is an example of the move by search engines towards off-the-page-criteria to determine quality content. In theory, off-the-page-criteria adds the aspect of impartiality to search engine rankings.
Search engines such as Google use special link algorithim analysis to “rank” web pages. Citations from other websites help to define a site’s reputation. The philosophy of link popularity is that important sites will attract many links. Content-poor sites will have difficulty attracting any links. Link popularity assumes that not all incoming links are equal, as an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. In other words, the quality of incoming links counts more than sheer numbers of them.
Google references PageRank Technology as follows:
PageRank performs an objective measurement of the importance of web pages by solving an equation of more than 500 million variables and 2 billion terms. Instead of counting direct links, PageRank interprets a link from Page A to Page B as a vote for Page B by Page A. PageRank then assesses a page’s importance by the number of votes it receives.
PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. Important pages receive a higher PageRank and appear at the top of the search results. Google’s technology uses the collective intelligence of the web to determine a page’s importance. There is no human involvement or manipulation of results, which is why users have come to trust Google as a source of objective information untainted by paid placement.
(source http://www.google.com/intl/en/corporate/tech.html)
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