SEO 2.0

Without the right search engine optimization, placement, and marketing campaign and the right goals, your website is nothing more than a fancy Internet brochure–something to put on the bottom of a business card and forget about. Internet marketing is not just about tweaking content and search engine submissions anymore. Welcome to Search Engine Optimization 2.0. Welcome to Esoteric Labs.

A Different Kind of Interactive Marketing Agency:

Esoteric Labs’ services are not for the average website. We are looking for client companies that are looking to be the best-of-breed in their industry. In today’s ultra competitive marketplace, an average search engine optimization company will leave you just that - average.

Esoteric Labs is a “boutique” style search engine marketing firm. We cater to no more than 10 client businesses at a time. Our philosopy is centered around partnering with our client companies to produce results that are beyond what the typical Search Engine Marketing service allows. Consider us your “in-house” search marketing department - ready to service you in ways that other agencies cannot.

Search Engine Placement:

A leader in Search Engine Optimization and Placement since 1996, the consultants of Esoteric Labs offer cutting edge search engine marketing and placement solutions including Organic Search Engine Optimization, Link Building, Pay-Per-Click Management, Social Media Optimization, Site Analytics, Conversion Analysis, Statistical Business Intelligence Reporting Services and more.

Search Engine Optimization:

The objective of Search Engine Optimization (SEO) is to achieve high natural search engine placement for relevant keywords or keyword phrases.

Many companies describe Search Engine Optimization (SEO) as a process that aligns a website’s code and content with strategic keyword phrase targeting, ultimately assisting a search engine algorithm in understanding a website’s keyword focus. This is an extremely one dimensional view. To deliver natural search engine placement, proper optimization includes client market research, website review and consultation, proper layout structuring, page ranking, search engine friendly coding, search engine friendly algorithmic patterns, keyword density structuring and external considerations such as xml feeds, ppc management and industry linking alliances.

Search Engine Submission:

We do not submit sites to any of the major search engines. We prefer to have the search engines find your site. Esoteric Labs has a propriartity process that helps the search engines stumble upon your site naturally. Thru our years of experience, we have developed proven methodologies that will give you the power to outdistance your competition.

Link Building Campaigns Include:

* Directory Submissions
* Text Link Advertising
* Social Network Integration
* Social Bookmark Integration
* Blog Reviews
* Online Press Release Distributions

Many search engines determine the value of website based on the number and quality of other websites linking to it. Further defining the quality of a website may be determined by several factors including the age of a site, relevance of the site material, and (using the same factors), the amount of credible links which point to that site.

This structuring is commonly referred to as Link Popularity and the process of improving link popularity is referred to as Link Building. Other than Search Engine Optimization, there is probably no other more significant factor in the ranking of a website than Link Popularity.

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