Esoteric Labs - Creating holistic SEO initiatives and successful marketing strategies.
$h!T Damn Search Engine Optimization! You have spent many a late nite trying your best to search engine optimize your site to the top of Google’s rankings. It’s now driving you to drink. Drunken SEO strategy should not have anything to do with you drinking away the pain of yet another week of poor website sales due to the fact that nobody is able to find your site. (more…)
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Eye-tracking studies reveal that web users will scan the results of the SERPS (search engine results pages) from top to bottom and left to right, looking for the site they deem most relevant. When people search for information on the internet, the top 3-5 search results are, more than likely, be the only pages visited. Part of the reason these sites are ranking highly in the search engines is due to the search keywords you used and their use in those sites. It goes to say that placement at or near the top of the rankings will increase the number of visitors to your website. This is only one of the “4 Ps of Marketing” - Positioning. More search engine traffic does not necessarily mean an increase in sales. SEO is NOT an Internet Marketing Strategy. (more…)
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Pardon the title. I just want to come up #1 for “Hillary Clinton is Clueless.” But for real folks… Come on candidates… you know that everything you say will be rehashed on a blog (hopefully this one) in just a strange, nefarious way. We understand you, the candidate, are little narcissist without thought of the little guy; even the little guy who is going to ruin your week by either posting private videos or surreal campaign moments that has you, the candidate, looking about as dumb founded & bedazzled you decided to be… base on a FOCUS GROUP. (more…)
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When talking with clients and other SEO rockstars, one of the most common questions is “how do you know which links will pass you the link juice and which ones will not?” If your success depends, even slightly, upon being found in the Search Engine Results Pages (SERPS) - then you’ll want to go ahead and bookmark this page now!More… (more…)
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Ahhh… to begin an SEO linking campaign. The biggest pain in the butt is… “where the HELL to begin?” Also, lately, getting inbound links has become more about what you can afford than the value of your site. Welcome to the SEO Industrial Complex. All bitchin’ aside, here are the types of links there are to be had in order of importance (and lack thereof). You’re gonna need to bookmark this one. Just start at the top and work your way down… methodically study all 7 (what is it with all the 7s lately?) (more…)
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Latent Semantic Analysis (LSA) is a theory and method for extracting and representing the contextual-usage meaning of words by statistical computations applied to a large corpus of text (Landauer and Dumais, 1997). The underlying idea is that the aggregate of all the word contexts in which a given word does and does not appear provides a set of mutual constraints that largely determines the similarity of meaning of words and sets of words to each other. (more…)
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We’ve all used them; keyword suggestion tools. And that’s the problem. If you are basing your keyword strategy solely on these tools, then you’ll have the same keyword strategy everyone else does who is targeting your niche.
Keyword selection is single most important step in implementing a search engine optimization strategy… no, make that content strategy… no make that link building strategy. No, wait! Keyword selection is the single most important aspect of your website. Whatever your niche, the words you use are the key elements for which people find your site, stay on your site and purchase from your site. (more…)
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