SEO 2.0

Some entrepreneurs have built thriving businesses largely by getting search engines such as Google Inc.’s to direct customers to their Web sites. But what happens when the search engines suddenly start pointing consumers somewhere else? (more…)

A new breed of Web-based data integration applications is sprouting up all across the Internet. Colloquially termed mashups, their popularity stems from the emphasis on interactive user participation and the monster-of-Frankenstein-like manner in which they aggregate and stitch together third-party data. The sprouting metaphor is a reasonable one; a mashup Web site is characterized by the way in which it spreads roots across the Web, drawing upon content and functionality retrieved from data sources that lay outside of its organizational boundaries. (more…)