SEO 2.0

Esoteric Labs leads clients through the process of leveraging the social media dynamic for brand promotion and recognition. Social communities are niche based with unique user personalities. We determine where your targeted audience ‘lives’ on-line, how they behave, and what influences them. We then work closely with our clients to develop and launch innovative and effective on-line content that integrates with these audiences. From blogs to podcasts, and RSS feeds to text messaging, we have the experience and creative talent to design the most effective format for your message.

(more…)

The blogging movement on the Internet over the past few years has generated a massive amount of attention and for good reason. Viral messaging is spreading like, well, a virus; and trust and reputation continue to make or break companies seeking online success. The social networking and Web 2.0 population is discussing, reviewing, and endorsing products, services, and companies in all vertical markets including real estate, ecommerce, business to business services, software and technology, health concerns, media, politics, news, and more. (more…)

What was once considered a strange little “widget” for bloggers is rapidly maturing into the next generation of search - welcome to Web 2.0. Today, millions of people are abandoning traditional search engines and directories in favor of social bookmarking services. Unless you have a solid understanding of the social bookmarking phenomena. (more…)