A German SEO Company called Sistrix finished a huge research on over 10,000 random keywords and for every keyword, they analyzed the top 100 search results (that’s a total of 1,000,000 analyzed pages).   Let’s summarize their findings: Read the rest of this entry »

Cloaking, Spoofing… what ever you want to call it; to SEO professionals, it means the same thing. Cloaking is the practice of showing different content to search engines than what you show to your users. When a regular user click into your site, the site’s normal page is shown. However, when a search engine spider makes the same page request, a special page that has been created for the engine is returned. The normal page is hidden from the search engine. This is cloaking. Read the rest of this entry »

It’s the quintessential question business leaders often ask: How can I increase the search engine ranking for my business? To get a good ranking on any major search engine, you have to make sure your Web site is “search-engine optimized.” Search engine optimization (SEO) just means your site is accessible to the search engines for indexing, visible to the search engine thru inbound links and follows a strategy that will allow all your efforts to work in harmony. Read the rest of this entry »

As you probably have read in “Google to Webmasters: Reciprocal Linking will get you BANNED!” there has been quite a reaction to Google’s Webmaster Guidelines’ update regarding reciprocal linking for SEO as opposed to reciprocal linking for. The original guideline stated:

In order to clear things up for everyone, it now reads…. Read the rest of this entry »

Amazing! You’re gonna want to bookmark this one. According to the new Google Webmaster Guidelines regarding Search Engine Optimization, “Web sites are no longer permitted to exchange links” which is one of the fundamental practices on the internet (which predates Google BTW). Do notice it explicitly states “Link to me and I’ll link to you” is Reciprocal Linking an activity that Google considers a “Link Scheme” that has a likelihood of getting you BANNED! Read the rest of this entry »

Okay. You may want to bookmark this post now. It seems that while everyone is preoccupied with keyword algorithms, inbound linking for SEO and the depth and breadth of their content, many people seem to be missing the boat on the fundamental information people need in order to purchase from an ecommerce site. So here it is. The 6 quintessential pages every ecommerce site MUST have for SEO AND Conversion!

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$h!T Damn Search Engine Optimization! You have spent many a late nite trying your best to search engine optimize your site to the top of Google’s rankings. It’s now driving you to drink. Drunken SEO strategy should not have anything to do with you drinking away the pain of yet another week of poor website sales due to the fact that nobody is able to find your site. Read the rest of this entry »

Eye-tracking studies reveal that web users will scan the results of the SERPS (search engine results pages) from top to bottom and left to right, looking for the site they deem most relevant. When people search for information on the internet, the top 3-5 search results are, more than likely, be the only pages visited. Part of the reason these sites are ranking highly in the search engines is due to the search keywords you used and their use in those sites. It goes to say that placement at or near the top of the rankings will increase the number of visitors to your website. This is only one of the “4 Ps of Marketing” - Positioning. More search engine traffic does not necessarily mean an increase in sales. SEO is NOT an Internet Marketing Strategy. Read the rest of this entry »

Pardon the title. I just want to come up #1 for “Hillary Clinton is Clueless.” But for real folks… Come on candidates… you know that everything you say will be rehashed on a blog (hopefully this one) in just a strange, nefarious way. We understand you, the candidate, are little narcissist without thought of the little guy; even the little guy who is going to ruin your week by either posting private videos or surreal campaign moments that has you, the candidate, looking about as dumb founded & bedazzled you decided to be… base on a FOCUS GROUP. Read the rest of this entry »

When talking with clients and other SEO rockstars, one of the most common questions is “how do you know which links will pass you the link juice and which ones will not?” If your success depends, even slightly, upon being found in the Search Engine Results Pages (SERPS) - then you’ll want to go ahead and bookmark this page now!More… Read the rest of this entry »